Our Weekend of Adventures

Our fruit adventurers have had a very busy weekend promoting the British apple and pear season, which is now in full swing.

Last Friday, we pitched up outside M&S on Kensington High Street and gave out free Rockit apples for the general public to try. Rockit apples are unique as they are a bright red, small bite-sized apple. At this time of year they are grown in Kent by David Figgis. David has planted a small volume of Rockit apples, which are sold exclusively to M&S from mid-November. Passers-by were intrigued to see such a small and unusual looking apple, and wanted to learn more about the fruit. Our Rockit team was excited to promote Rockit apples and even did some apple juggling to attract an audience. We believe Rockit apples are perfect for busy London commuters. They are packaged in a long tube, so they are easy to carry and reseal. So why not take a Rockit tube on the London tube next time you are commuting?

Whilst the Rockit team was on Kensington High Street, we had our fantastic show team at the BBC Good Food Show at Olympia. At this show we were promoting 5 different varieties of apple and pear. Lots of people were glad to see we were promoting fresh fruit and thought it was a refreshing change from the other food stalls. Daliclass apples were one of the most popular varieties we had at the show. This is a modern apple, developed in France. It is closely related to the Elstar apple. The flavour is light and sweet, with more acidity than is usually found in the Elstar. Not many people had heard of this apple before, but were very glad they discovered it at the show. Another popular apple was the Tree Ripe Russet. This apple has an unusual appearance, with a brown russeted skin, so some are often a bit sceptical about trying it. However, many people were pleasantly surprised by the amazing flavour the Russet has. It has a dense, juicy flesh with a sweet and nutty flavour. We also had the Great British Cox apple. They are green in colour with a deep red blush. Most people were familiar with this apple and enjoyed trying the Tree Ripe Cox.

As you may already know, we like to take our photo booth to each show we visit. This adds a fun element to our stand, which encourages people to walk onto our stand and interact with the surroundings. We had lots of people strike a pose in our selfie booth, which enters them into a prize draw. If you couldn't make the show and would still like a chance to be entered into our prize draw, then please send @fruitadventures your apple or pear selfie!

We featured two pears at the Good Food Show. The classic Conference pear is generally the most popular variety of pear as it is available all year round. We also had the Concorde pear. This is a cross between Conference and Comice, which was bred in the UK during the early 1990’s. Concorde is a crisp, delightfully sweet and juicy pear. The pears available in M&S are perfectly ripe and grown to the Perfect PickTM protocol.

We had a fabulous weekend in London promoting British apples and pears. Which is your favourite variety?